Privacy Policy

This privacy policy sets out how Aidstation Ltd. (hereinafter AidStation) uses and protects any information that you give AidStation when you use this website.

AidStation is committed to ensuring that your privacy is protected. Should we ask you to provide certain information by which you can be identified when using this website, then you can be assured that it will only be used in accordance with this privacy statement.

AidStation may change this policy from time to time by updating this page. You should check this page from time to time to ensure that you are happy with any changes. This policy was last updated: September 2020.

1. Profile Creation

The information we collect is pivotal to the successful operation of the AidStation platform. We need this information to be able to help users (runners) discover great products suited to their running needs.

You freely provide us with the following information when you sign-up:

  • Email Address
    • This is used to authenticate your account on the platform.
    • This email address does not have to include your name or any other personal identifiers.
    • We use this email to send notifications relating to the contributions you make to the platform. You can at any point in time opt out of these through your profile page.
    • We will also use this email to send out periodic newsletters. You can at any point in time opt out of these through your profile page.
    • We also use this email for account recovery (i.e password reset ect) purposes.v
    • We will not use your email for any other purpose than the above.
  • Age group
    • We don't ask for a specific age or date of birth.
    • We use this to be able to group product usage by age group.
  • Gender
    • We use this to be able to group product usage by gender.
    • For example - women’s running shoes/men's running shoes
  • Experience Level
    • We use this to be able to group product usage by experience level.
  • Your Location
    • When you create an account you can either specify an auto location or a manual location.
    • This location pertains to the general locality of where you are currently residing.
    • Auto location will attempt to locate you using your browser's Geolocation function. This location is represented in latitude and longitude form and can in most instances pinpoint your location very specifically.
    • We use this pinpointed location to determine a 75km radius to find submissions relevant to your area.
    • We don't ask for or save your personal address or anything similar.
    • If you choose not to disclose this you can enter the city and country you live in manually.
    • Runners within your closest proximity will be running on similar routes than you, in similar conditions with similar socio-economic circumstances, so these products will be most relevant to you.
    • Every time you log in we will attempt to obtain your current location. We then use this to compare to the location in which your profile was created and if these differ, we store the current location for the duration of the session. This gives you the option to search for products based on where you are located at the time. You can block browser geolocation at any point through your browser settings.

2. General Site Use

Every time you submit an item you have recently used on a run, we will store the following information along with it:

  • Location
    • This will be the location in which the item was used.
    • If the location in which you have logged in, is in the region of where your profile was created, the location of the submission will default to the same.
    • If the location that you have logged is not in the region of where your profile was created, the location attached to the submission will default to that (where you are currently located geographically).
    • You are also able to select a location manually to attach to the submission.
    • The location attached to the submission is stored in the following format:
      • City
      • Country
      • Country Code
      • Latitude
      • Longitude
  • Profile Demographics
    • The following information from your profile will also be stored on the submission:
      • Age Group
      • Experience Level
      • Gender

Storing the above information per submission is purely done to optimize the querying (searching) aspects from a technical database perspective. This allows users that wish to find popular products on AidStation to do so faster for a better user experience.

3. Third Party Applications

AidStation allows Strava integration. This means that you can connect your Strava account to AidStation which allows automatic product usage submissions to the platform.

If you connect your Strava account you authorize us to collect the following information from Strava:

  • Your Strava Athlete Id
    • This is how we link your activities on Strava with our platform.
    • We collect your Strava ID when you authorize AidStation to gain access to your Strava profile.
    • We do not collect or save any personal information such as your name and surname from Strava.
  • Activity Date
    • We collect and save the date and time that the activity took place.
  • Activity Location
    • We save the start location of where the activity took place.
    • We do not collect or save route information.
  • Activity Name
  • Activity Distance
    • We retrieve the exact distance that you ran and then convert it to a set of distance groups, i.e SHORT (0-5km).
    • We use this to group submissions.
  • Shoe Brand and Model
    • If you track your shoes on Strava, we’ll collect and save the name of the brand and the model that you used on your activity.
  • Watch Brand and Model
    • Unless you manually recorded your run on Strava, you will always have an activity tracking device/watch with which you upload to Strava.
    • We collect and save the name of the brand and model of the activity tracker/watch that was used to track and upload the activity to Strava.

We collect your activity details once an activity is completed on Strava via a push notification to our API.

4. Cookie Policy

"Cookies" are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit

Session Cookies

We use a session cookie to remember your log-in for you when logging into AidStation to discover and contribute products. You can learn more about session cookies and what they are used for at

We do not use cookies to store or analyze any of your activity on AidStation.

Due to the above, we operate an 'implied consent' policy which means that we assume you are happy with our use of cookies. If you are not happy, then you should either not use this site, or you should delete our cookies once you have visited the site, or you should browse the site using your browser's anonymous usage setting (called "Incognito" in Chrome, "InPrivate" for Internet Explorer, "Private Browsing" in Firefox and Safari etc.)

5. Tracking and Logging

Google Analytics

We use this to understand how AidStation is being used in order to improve the user experience. Your user data is all anonymous. You can find out more about Google's position on privacy as regards its analytics service at

Log Files

"Log files" are used in most applications to record any errors or critical failures that may occur during general site usage. AidStation logs "debug" data to a rolling daily log file in case of such an event. The information contained in these log files is "stack trace" information that helps the developer ascertain what the issue was and how it happened.

Email Tracking

AidStation sends email via a third party application called SendGrid. Email delivery, opening and clicks are native to their platform's reporting system. We use this for the sole purpose to ensure that emails are delivered.

You can unsubscribe from most of the email notifications we send you. This can be managed via your profile page.

On occasion, we will use MailChimp to send out a general update on what the company has been busy with purely for informational purposes. You can also unsubscribe from these using the appropriate links in the newsletter email.

6. Sharing the information we gather

When we use the information that we gather from you, it will always be represented as an aggregation of all the submitted data on AidStation.

The information we gather about you as an individual will never be made public. An individual will never be able to view another's individual activities or what that individual used recently on any of their runs.

We use the information and demographical data you provide to AidStation to group and filter submissions so that other runners can discover other popular running products and make better or more informed purchasing decisions. These runners could be accessing the collective information from anywhere in the world.

We may analyze and use this information to provide brands with collective statistical insights about how their products are used.

Finally, we may also share your personal information to comply with applicable laws and regulations, to respond to a subpoena, search warrant, or other lawful requests for information we receive, or to otherwise protect our rights.

7. Security

We are committed to ensuring that your information is secure. In order to prevent unauthorised access or disclosure, we have put in place suitable physical, electronic and managerial procedures to safeguard and secure the information we collect online. Should you ever wish to know more about this, please contact us at

8. Your Rights

If you are a European resident, you have the right to access personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right or have any complaints, please contact us at

9. Data Retention

AidStation will store submissions for a period of 5 years as longer than that, the product information will no longer be deemed valid.

We will undertake monthly submission purging sessions to clear old data from our database tables starting June 2025.